Highlights From ATD’s Research on Sales Onboarding

Monday, April 20, 2020 2:00pm - 3:00pm EDT  
Host: Association for Talent Development
By: Alex Moore, Research Analyst and Kimberly McAvoy, Senior Content Manager

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To thrive in a competitive and constantly changing business environment, organizations must pursue every advantage possible when hiring, developing, and retaining their sales forces. The average organization spent $2,326 per year on training per full-time sales employee in 2018, according to ATD’s 2019 State of Sales Training research report. For many, at least a portion of that expenditure goes toward sales onboarding, or onboarding specific to sales roles that is separate from general organizational onboarding.

This webcast will explore the sales onboarding programs organizations provide, benefits of those programs, and barriers to running them effectively. It draws its insights from the new ATD Research report Sales Onboarding: Launching Productivity. Topics of discussion will include the length and structure of sales onboarding, delivery methods used in sales onboarding, and content covered in sales onboarding.


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Alex Moore
Alex Moore

Research Analyst

Alex Moore is a junior research analyst at Association for Talent Development.

Kimberly McAvoy
Kimberly McAvoy

Senior Content Manager

Kim McAvoy is the senior content manager for sales enablement at Association for Talent Development.


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