Key Components of Building a Successful Internal Coaching Program

Wednesday, April 1, 2020 1:00pm - 2:00pm EDT  
Host: Association for Talent Development
By: Brian McNamara, Chief Learning Officer | Director of Learning, International Trade Administration

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Building coaching programs and coaching cultures within organizations is an increasing trend. The effect that coaching has on employee engagement, job satisfaction, productivity, and retention is profound. The future of coaching is moving beyond just transactional to more transformational by building internal capabilities and capacity. This webcast builds on the “Building the Case and Demonstrating the Impact of Internal Coaching Programs” webcast held in November 2019. You’ve gotten the greenlight to start an internal coaching program. Now what? Where do you start? What’s your plan? What’s your budget? What program framework and processes do you need? How many coaches will you need? How will you recruit them? How will you select and train them? How soon can you start offering coaching services? During this webcast we will discuss the next steps to building a coaching program, which will focus on establishing a program strategy, plan, and vision; mapping a program framework and processes; and recruiting, selecting, training, and onboarding coaches.

Target Audience

-learning and development professionals who have current coaching programs or those who are looking to learn how to develop a coaching program

-program managers or coaches who are part of an internal coaching program that are looking for ways to improve an existing program.


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Brian McNamara
Brian McNamara

Chief Learning Officer | Director of Learning, International Trade Administration

Brian McNamara is the chief learning officer for the International Trade Administration (ITA), a bureau within the United States Department of Commerce. The ITA operates in more than 75 countries, and its mission is to create prosperity by strengthening the international competitiveness of U.S. industry, promoting trade and investment, and ensuring fair trade and compliance with trade laws and agreements. McNamara oversees a team responsible for ITA's talent management, training, and development and provides strategic direction to senior management on agency-wide leadership and organizational development initiatives. He has more than 17 years of experience in professional and organizational development and is a PCC through the ICF and a certified professional co-active coach through the Co-Active Training Institute. He also serves as an adjunct staff member and coach with George Washington University's Center for Excellence in Public Leadership and the Center for Creative Leadership. He recently published two articles in TD magazine: “Just CARE More” and “On Reserve,” and he spoke at the May 2019 ATD Conference & EXPO in Washington, D.C. He holds a dual master of business administration in international business from Texas Tech University and Universidad Anahuac in Mexico City. He enjoys travel, sports, and spending times outdoors. He resides in Alexandria, Virginia, with his wife, Jennifer, and their daughter.