Let’s Never Go Back to Work; Let’s Go Forward to Work

Friday, July 31, 2020 11:00am - 12:00pm EDT

Host: Association for Talent Development
By: Keith Ferrazzi, Founder and Chairman, Ferrazzi Greenlight

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For 20 years, we’ve all been talking about the future of work. Now it’s here. Like it or not, we’re confronting the reality of our age-old talking points and soundbites. We’ve all been forced to rapidly shift overnight to the new working norms. It’s the paradigm shift in team working behaviors and practices our research has been calling and coaching toward. Now, as we look ahead to the lockdowns beginning to lift, we should take what we've learned as an opportunity to reassess and ultimately reboot our teams. As we’ve seen in recent months, exponential growth is dependent on radical adaptability, uncovering unexpected growth, and avoiding unsuspected risk.

Now is our chance to finally get it right. Let’s never go back to work. Let’s go forward to work.


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Keith Ferrazzi
Keith Ferrazzi

Founder and Chairman, Ferrazzi Greenlight

Keith Ferrazzi is the founder and chairman of Ferrazzi Greenlight, whose mission for 20 years has been to unleash unsuspected growth opportunities and radical adaptability by maximizing team performance throughout organizations. He is currently coaching some of the most powerful executive teams through the current crisis including Verizon, General Motors, and Delta Air Lines.

He began his career quickly rising through the ranks to become the chief marketing officer of Deloitte then went on to become the youngest CMO of a Fortune 500 company at the time in his role at Starwood Hotels and Resorts, founded and sold two companies, and solidified his status as a successful entrepreneur.

He has spent eight years and invested $2 million into the topic of leading remote teams, published 18 research studies with Harvard Business Review and remains the go-to thought leader on the subject.

He has more than 70 chief human resources officers on a council guiding the editorial calendar sharing best practices through the crisis. The managing editor of Forbes is leading the curatio.

Ferrazzi has recently been named by Zoom as their main expert about remote working and has run a series of webinars with the communications technology company, along with Fast Company and many others. He is excited to announce the launch of his new book Leading Without Authority for release May 26. You will all be receiving a copy.