What’s Your Tech Type? Why Understanding Tech Profiles is Critical to a Digital Skills Initiative

Tuesday, May 4, 2021 2:00pm - 3:00pm EDT

Host: Association for Talent Development
By: Mike (Michael) Song, CEO

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Anyone tasked with improving performance needs to help their people boost digital skills. Employees spend 90% of their day immersed in technology, yet according to McKinsey, 70% of digital transformation initiatives fail.

Explore the 5 HR fails that organizations encounter when trying to improve productivity. Understand the importance of tech types and how a new tech assessment can boost performance by 30%. Lastly, learn how to roll out a digital skills initiative that exceeds expectations.

During this event, we will:

  • Learn about your TQ (Tech Quotient) Profile and why it’s becoming as important as IQ or EQ.
  • Discover a new way to measure and improve tech proficiency.
  • Explore best practices for inspiring widespread digital transformation.  


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Mike (Michael) Song
Mike (Michael) Song


Mike Song is the award-winning author of the bestselling books The Hamster Revolution and Zip! Tips. His latest book, The Hamster Revolution for TQ: How to Thrive in the Post-COVID World of Work, chronicles a frazzled HR exec named Clare who is so overwhelmed by technology that she feels like a hamster on a wheel. What's worse, the CEO has asked her to help the rest of the organization improve their digital skills. Join Clare on her journey as she discovers the power of TQ and leads her company on a path toward digital transformation.

Mike has presented to more than 20 percent of the Global 1,000 as well as the army, air force, and marines. He provides more than 150 top-rated tech-driven webinars to corporate clients each year and is widely regarded as one of the world’s best virtual presenters. Mike and his team created the revolutionary Tech Quotient Assessment ToolSM, which sorts professionals into four distinct tech-type profiles and helps them get more done. Mike has appeared on CNN, FOX, CBS, ABC, and NPR. He’s an all American distance runner and a gifted musician who has warmed up for Pearl Jam, Bon Jovi, Joe Walsh, and the Ramones.


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