Why Coaching Fails and How To Fix It

Tuesday, March 22, 2022 2:00pm - 3:00pm EDT

Host: Association for Talent Development
By: Tim Scudder, Author & Principal, Core Strengths

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Most coaching doesn't work, because it focuses on the coach’s skills and not the other half of the equation—the coachee. Each person you coach is unique, and you must adapt your approach accordingly.
Coaching is a relationship built on a foundation of shared experiences, interactions, and expectations. Join this webinar to learn how to communicate with relationship intelligence (RQ) so you can build trust, generate commitment, and drive growth and retention with each person you coach.
During this event, you will learn about:
  • Co-creating coaching relationships to improve performance and development
  • Removing blockers and manage biases that limit coaching effectiveness
  • Mastering the mindset that builds trust, generates commitment, and improves accountability


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Tim Scudder
Tim Scudder

Author & Principal, Core Strengths

Tim Scudder has spent most of his professional life studying and teaching about personality and working relationships. As a principal of Core Strengths since 1995, Tim has played a lead role in developing assessments and curriculums based on the ground-breaking work of the firm’s founder, acclaimed psychologist Elias Porter. Tim has written or co-authored several books, articles, and training resources, including Working with SDI 2.0, Have a Nice Conflict, and The Leaders We Need.

Tim frequently is a featured speaker at conferences, association events, and workshops on topics such as strengths, motivation, teamwork, leadership, and change management. In addition to his leadership role at Core Strengths, he consults and facilitates with clients, specializing in work with high-potential leaders, improving the relationship awareness of organizational cultures, and linking human development functions to organizations’ financial health. His clients have included IBM, CME Group, USC, GEI Consultants, Microsoft, and Twitter.