New Research: Training Strategies of Top Performing Sales Teams

Wednesday, April 3, 2024 2:00pm - 3:00pm EDT

Host: Association for Talent Development
By: Spencer Wixom, President & CEO, The Brooks Group and Michelle Richardson, Vice President of Sales Performance Research, The Brooks Group

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New research by The Brooks Group shows that setting up your sales team for success in 2024 lies in your company’s approach to sales process adherence, onboarding, sales training, and coaching. In this interactive webinar, The Brooks Group President and CEO Spencer Wixom and VP of Sales Performance Research Michelle Richardson will share the compelling results of their latest sales performance research.

Register today to learn:

  • How onboarding, training, and coaching strategies can influence revenue goals
  • Why your sales team needs to follow a structured sales process
  • Top sales skills your team needs to adopt to stay competitive
  • Actionable tips to develop sellers who can sell effectively in any situation 

Primary Capability Covered: Coaching

Participation in this event, either live or recorded, can be reported for one (1) professional development point toward initial certification or recertification requirements for the APTD or CPTD credential.



Please register above to view this Webinar.


Spencer Wixom
Spencer Wixom

President & CEO, The Brooks Group

Spencer Wixom is the president and CEO of The Brooks Group. His primary responsibility is leading the organization to deliver transformational performance improvement in its clients’ sales teams. This is done by harnessing the collective effort and expertise of The Brooks Group executive team and empowering market-leading talent up and down the organization. Spencer joined The Brooks Group after many years of leading global teams as an executive in the sales transformation space, including marketing, sales enablement, research and analytics, and client success.

Michelle Richardson
Michelle Richardson

Vice President of Sales Performance Research, The Brooks Group

Michelle Richardson is the vice president for sales performance research at The Brooks Group. In her role, she is responsible for spearheading industry research initiatives, overseeing consulting and diagnostic services, and facilitating return on investment (ROI) measurement processes with partnering organizations. Michelle brings more than 25 years of experience in sales and sales effectiveness functions through previously held roles in curriculum design, training implementation, and product development to the Sales Performance Research Center.


  • The Brooks Group

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