Webvent

Mind the Gap: How to Address Sales Skills Gaps with High-Impact Sales Training

Tuesday, August 27, 2024 2:00pm - 3:00pm EDT

Host: Association for Talent Development
By: Dan Markin, Vice President of Sales Strategy and Consulting, The Brooks Group and Michelle Richardson, Vice President of Sales Performance Research, The Brooks Group
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Providing effective sales training is critical. But how can you ensure your programs are targeting the right skills gaps? In this webinar, you'll learn how to accurately assess individual and sales team strengths, pinpoint development areas, and deliver more effective training. Join us on August 27 at 2 p.m. EDT for a complimentary ATD webinar presented by The Brooks Group. In this session, you will gain actionable insight to improve your sales training programs.

Register to learn:

  • Strategies to drive meaningful performance improvement
  • How to benchmark competencies of top performers
  • Ways to use assessments to create personalized sales training roadmaps
  • Best practices for selecting reliable, predictive assessment tools
  • Whether launching a new training initiative or refreshing an existing program, attend this session to learn a powerful approach to enhance sales training effectiveness and bottom-line impact.

Primary Capability Covered: Consulting and Business Partnering

Participation in this event, either live or recorded, can be reported for one (1) professional development point toward initial certification or recertification requirements for the APTD or CPTD credential.

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Presenters

Dan  Markin
Dan Markin

Vice President of Sales Strategy and Consulting, The Brooks Group

Dan Markin brings more than 20 years of senior leadership experience to The Brooks Group and is well-versed in B2B sales training, sales leadership, and sales strategy. He is passionate about coaching salespeople to further develop their capabilities for greater success by understanding their individual strengths.

As Vice President of Sales Strategy and Consulting for The Brooks Group, Dan leverages a powerful methodology based on human behavior, learning, and motivation to empower sales teams to establish a consultative sales process, build value and trust, gain confidence in their ability to consult with buyers, and achieve breakthrough sales results.
 


Michelle Richardson
Michelle Richardson

Vice President of Sales Performance Research, The Brooks Group

Michelle Richardson is the vice president for sales performance research. In her role, she is responsible for spearheading industry research initiatives, overseeing consulting and diagnostic services, and facilitating ROI measurement processes with partnering organizations.

Michelle brings more than 25 years of experience in sales and sales effectiveness functions through previously held roles in curriculum design, training implementation, and product development to the Sales Performance Research Center.