Webvent

ATD Research: The Rise of AI in Sales Coaching

Wednesday, July 30, 2025 2:00pm - 2:30pm EDT

Host: Association for Talent Development
By: Rocki Basel, Director, Research, ATD
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Join us for an exciting discussion about the rise of AI in sales coaching. In this fast-paced, 30 minute webinar, we'll be discussing the latest ATD research. Some of the key findings from the report include: 

  • 79% of respondents said their AI-enabled coaching improved the quality of customer interactions for their salespeople. 
  • 66% of organizations using AI-enabled coaching rated the ROI of their coaching program as good or excellent. 
  • 91% of organizations using AI-enabled coaching said their median salesperson met or exceeded their sales goals. 

Join us to discover the key differences between organizations that are using AI-enabled sales coaching compared to organizations that are only using traditional coaching methods. We'll conclude the webinar with a few action steps that you can take if you want to incorporate AI-enabled sales coaching at your organization. And, if you are already using it, we'll give you some tips on how to maximize your coaching program!

Primary Capability Covered: Technology Application

Participation in this event, either live or recorded, can be reported for one half (.5) professional development point toward initial certification or recertification requirements for the APTD or CPTD credential.
 

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Presenter

Rocki Basel
Rocki Basel

Director, Research, ATD

Rocki Basel, Ph.D. joined the Association for Talent Development (ATD) in 2022 and is the director of research. Before joining ATD, she was a researcher for other national membership organizations. Her research interests include workplace culture, employee engagement, mental health, and organizational communication. She has a Ph.D. in communication studies from Kent State University.