Cultivating 5 Modern Sales Skills for a High-Value Advantage

Tuesday, October 10, 2017 1:00pm - 2:00pm EDT

Host: Association for Talent Development
By: Amy Franko, Founder and President, Impact Instruction Group, LLC

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The sales landscape is changing. Is your organization’s team evolving to meet new challenges? To create success, they need modern skillsets and mental models—which touch everything from relationship building and prospecting to growing current customers and positioning their own value and brand.

Come learn why and how you must develop five core skills within your team—skills critical to modern sales success. When your team commits to becoming modern sellers, their relevance will grow, and they will maximize their results.

Attendees will:

  • Discover how to cultivate modern skills within their sales force to maximize their results.
  • Apply understanding of modern selling trends to their decision making when developing sales strategy, designing skill building programs, and assessing skill gaps.
  • Incorporate best practices into their strategy and programs.


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Amy Franko
Amy Franko

Founder and President, Impact Instruction Group, LLC

Amy Franko helps companies create high-value growth by improving sales performance and sales leadership. Her experience within global organizations, such as IBM and Lenovo, shaped her skills as a futuristic thinker and leader. She brings new perspectives to her clients, with a sharp focus on achieving strategic goals.

Known for her dynamic, engaging style, Amy is a sought-after speaker on the topic of sales and leadership development. Her expertise is shared on social networks and in respected publications such as Chief Learning Officer, Selling Power, TD magazine, Training Industry, Training magazine, Columbus CEO, and Smart Business. Her first book, The Modern Seller, is due out in 2018.